If you’ve ever driven on the Pacific Highway between Sydney and Brisbane you will definitely have seen some of Jim Pearson’s huge truck fleet in their distinctive red and white livery. Jim Pearson Transport, is highly renowned in the trucking industry and on the east coast of Australia for its professionalism and innovation. They specialise in the transportation of fast-moving consumer goods and large volume goods to leading retailers such as Woolworths throughout Queensland and New South Wales.
I’ve photographed both Jim and his father, also called Jim Pearson and the founder of the company, several times before for clients ranging from Freightliner to the Climate Commission. This time it was for an advertising campaign to be seen in the trucking press for Hi-Tec Oils. With a couple of Freightliner’s finest as a backdrop in his incredibly busy yard Jim was lit with a large Elinchrom Octa soft box while underexposing the background slightly. Shot with a Nikon D810 and 24-70mm f2.8 lens